Turn Compliance into Competitive Advantage!
We simplify compliance with the EU’s Ecodesign for Sustainable Products Regulation (ESPR) by converting compliance into a competitive advantage with direct-to-consumer marketing.
Why we stand out
Direct-to-Consumer Engagement
Create deeper, data-driven relationships, empowering brands to deliver value in a way that resonates uniquely with their audience
Decentralized DPP Issuance
Future-proof solution for compliance and stakeholder collaboration, secure, transparent, and scalable framework for product data
Privacy By Design
Turn PII access on its head by reframing market demographic questions to verifiably answers. i.e. Date of birth -> Verified over 18
Business Card
View an example Pathway Passport that has been created representing the business cards of the team
Industry Drivers
Implementing the Ecodesign for Sustainable Products Regulation
"The Ecodesign for Sustainable Products Regulation (ESPR) is essential to drive product innovation towards sustainability, ensuring items are durable, repairable, and resource-efficient. Digital Product Passports complement this by providing accessible, transparent data on product origins, materials, and environmental impact. Together, these initiatives empower businesses and consumers to make informed, eco-friendly choices and promote a circular economy."
Steven Woodward, BSc (Hons), MBA, CMgr FCMI, CITP MBCS, is the founder and CEO of Pathway Digital Products, a Digital Product Passport startup, a pioneering firm that creates value for global manufacturing companies by implementing Digital Product Passports (DPPs) in support of the new EU Eco-Design for Sustainable Products Regulation (ESPR) by establishing a new pseudo-anonymous direct-to-consumer marketing channel.
With a robust background in technology and business, Steven leverages his extensive experience to drive innovation and sustainability in product design and lifecycle management. His strategic foresight and commitment to environmental stewardship position him at the forefront of the circular economy movement.
A firm believer in early talent and lifelong learning, he mentors the Apprentice and Graduate programmes on blockchain, data and cloud strategies, championing inclusion and diversity within teams, speaking about women in tech, and embedding the culture of lifelong learning. Recently he completed an MBA Apprenticeship, demonstrating his lead from the front attitude.
Steven has been listed on the Computing Top 100 Leaders since 2022 https://www.computing.co.uk/profile/4212640/steve-woodward and is on X at @woodward_steve and LinkedIn at https://linkedin.com/in/steve-woodward/